Marketing Ultra

Learn Google Ads by making decisions

Build campaigns, choose keywords and see what happens to your budget. This educational simulator from Marketing Ultra lets you practice without spending real money on ads.

Practice Search, Performance Max and Shopping campaigns; compare keyword match types, bidding strategies and conversion goals.

In story mode, work through client cases step by step: interpret results, uncover measurement problems and improve your campaigns.

The English version is set in Salem, Massachusetts, with US dollars and fictional businesses Salem Plumbing and Harbor Stride. The Spanish version has its own market in Spain, using euros.